Projects

Launching a zero to one GTM. As a Global Product Marketer at Uber, I worked on one of the most significant end-to-end product marketing initiatives of my career, which completely re-shifted what it means to earn on the Uber platform. While challenging me to pivot mid-project based on new insight and market changes.

The importance of landing a narrative with the evolution of your product. Lorem ipsum odor amet, consectetuer adipiscing elit. Inceptos tortor mauris nibh a volutpat ullamcorper litora faucibus. Rutrum pretium ante sociosqu dis orci ex nascetur. Natoque litora velit sem vel varius dis curae dis. Purus duis vehicula nisi ac litora. Ex congue senectus curae lobortis auctor hac morbi. Ut ullamcorper ut placerat arcu nam penatibus magna aliquet. Nisl magnis sem in hac vestibulum ad magnis adipiscing..

Targeting your marketing communications. As a DoorDash Product Marketing Lead for Dash Pay, Earnings Experience, and Financial services and tools – I ran a growth program on a fairly new earning model that didn’t have an ideal customer profile yet, meaning our segmentation for marketing messaging was all over the place. I developed an experiment to nail that just that based on our product’s value props.