Hi, I'm Alex

Full-stack Product Marketing Strategist

Welcome! My site is still being developed.

Welcome! My site is still being developed.

👋🏽

👋🏽

About

About

Likes laughter, sunshine, & strong coffee

Live music, vibrant art, and watch-making

Focused on shaping GTM efforts & product development

Obsessed with building customer-first products & brands

Yours Truly

Yours Truly

Links

Links

Skills

Skills

User research

Market research

GTM strategy

Product strategy

Value propositions

Channel strategy

Voice of the customer

Marketing communications

Messaging and positioning

Cross-functional leadership

Experience

Experience

DoorDash

Product Marketing Lead

2023 - Current

Product marketing owner for DoorDash's core earnings ecosystem and financial services portfolio, focused on our user experience and growth key metrics. Oversee growing PMM team while championing our customer voice across all of our workstreams. Partnered with cross-functional teams (XFN) to identify user challenges and then work back from there to develop data-driven solutions that improve product adoption and user satisfaction.

Product marketing owner for DoorDash's core earnings ecosystem and financial services portfolio, focused on our user experience and growth key metrics. Oversee growing PMM team while championing our customer voice across all of our workstreams. Partnered with cross-functional teams (XFN) to identify user challenges and then work back from there to develop data-driven solutions that improve product adoption and user satisfaction.

Webflow

Senior Product Marketing Manager

2020 - 2023

Part of the early PMM team at Webflow. Initially, the Capabilities PMM for eCommerce, CMS, Memberships, and Logic. Then primarily on the Designer product core experience.

Part of the early PMM team at Webflow. Initially, the Capabilities PMM for eCommerce, CMS, Memberships, and Logic. Then primarily on the Designer product core experience.

Uber

Global Product Marketing Manager

2016 - 2020

Global Scope (North America, LATAM, India, & EMEA), focused on Uber's experiment Work Hub (changing how you earn on the platform beyond deliveries and driving), as well as the Vehicle Services Marketplace

Global Scope (North America, LATAM, India, & EMEA), focused on Uber's experiment Work Hub (changing how you earn on the platform beyond deliveries and driving), as well as the Vehicle Services Marketplace

Projects

Projects

Let's talk

Let's talk